La Morra is the heart of the wine region of Barolo. Here are situated more than 50 wine cellars, where you can taste the best samples of the local world famous red wine, such as Barolo, Barbaresco, Nebbiolo, Dolcetto and Barbera d’Alba.
You can also taste such gorgeous white wine as Arneis, Moscato d’Alba, Asti and Cinzano.
Right here you can see for yourself how is produced the best wine of Italy – the noble Barolo. Not without reason Barolo is called as “The King of wine and the wine of the Kings”.
It has the quality label DOCG (Denominazione di Origine Controllata e Garantita).
The admirers of Barolo were the King of France Luis XIV, the King of Piemonte Charles-Albert, Marquis Of Saluzzo and Monferrato and the Queen Maria Cristina of Savoy.
Castles and museums
La Morra and the surrounding towns with their medieval rich of history castles, old churches and ethnic museums are real treasure for art and culture’ admires.
Cherasco, a small ancient town that is only 8 km from La Morra, several times a year organazes antique markerts.
The admires of antiques and rare things come from all over the world to find magnificent old furniture, pictures, vintage clothes and accessories, mysterious books, toys, etc.
In October and November the fragrance of white truffles is everywhere. It is here that takes place the famous International Truffle Auction.
During the summertime is open the Black truffle hunting and in the autumn you can participate in the White truffle hunting.
Take a breath of fresh Roero air by following your own local trifulau(truffle hunter) and his dog. You can take part in the hunt and learn the secrets of finding Alba’s world known white and black truffles. And maybe exactly you will be lucky one to find the white aromatic treasure, which people come from all over the world for to taste to.
If you like walking or cycling you will appreciate “The 7 walking paths of la Morra”.
Those paths, 50 km of length, lead through the awesome forests and beautiful vineyards.
You will see on your way the fountains, small villages, old churches, stunning viewpoints and a lot of other interesting things.
The paths are well maintained and are clean all the year round.
You can get more information on the official site of La Morra (www.lamorraturismo.it) or in the Tourist Office of La Morra.